Malaysian politicians gear up for online battle ahead for GE14 - Channel NewsAsia
Liyana Yusof of Watan, a youth voter registration NGO, believes politicians should not be fixated so much on the medium but on how they are engaging voters.
"When you say something like using social media (to win elections) it sounds as if you're saying I'm going to use a telephone and I'm going to win this election," she said. "You don't know who is on the other end."
If the target is youth - who make up some 45 per cent of the population but more than three million have yet to register to vote - politicians have their work cut out for them.